In a significant stride forward, the Mother and Child-Friendly Seal for Responsible Business logo and acronym ("MCFS") are now displayed in Colombo Tea Auction broker catalogues. This inclusion allows brokers and buyers to easily identify and support businesses actively contributing to positive impacts for women and children.
Mother and Child-Friendly Seal or ‘MCFS’ on the tea auction brochures
“The MCFS acronym and Seal logo on brokers’ catalogues at the Colombo Tea Auction gives this impactful initiative greater visibility. As a next step, we hope to see more buyers, brands and retailers join and invest in the Mother and Child-Friendly Seal for Responsible Business (MCFS) initiative so that we continue driving positive change for families and children in tea communities. Downstream players like brokers, exporters, brands and retailers are key to this initiative's success, scale and sustainability,” said Ines Kaempfer, CEO of The Centre for Child Rights and Business, which manages the initiative.
The Mother and Child-Friendly Seal for Responsible Business is an action-based framework that recognises participants’ commitment to continually improving mother and child-friendly practices in the tea supply chain. To date, eight major Sri Lankan producers and exporters have joined the initiative, with five of those gaining Seal recognition in 2023 through impactful investments that are creating long-term, positive change for families. These five Seal holders can now proudly display the Seal logo on their packaging and marketing, enabling buyers to make informed choices to support the initiative.
As we enter a crucial new year for the Seal initiative, we invite brands, retailers, exporters and brokers to contact us to discuss opportunities for supporting this initiative. We also welcome new estates and plantations to connect with us. Join us in ensuring that our Seal logo continues to be a true symbol of dedication and positive impact for children and families in tea communities.
Additionally, please visit www.srilanka-motherandchildseal.org to find out more.