WeCare offers a package of services which are tailored to meet the needs of working parents, their children and young workers whilst also responding to the business needs of suppliers. WeCare supports suppliers to implement policies, practices and programmes that enable their workers to fulfil their role as parents, meet personal development goals, and fulfil responsibilities at work. 

 

Services offered via the WeCare package address areas including support for parent workers, responsible recruitment, childcare provision, parenting skills, maternal health and breastfeeding, support for young workers including juvenile workers, flexible working arrangements and other relevant well-being issues.


Please download our 2024 Family-Friendly Workplaces Impact and Achievements Overview and brochure below or here.

 


WHY DO WE NEED WECARE?

 

Parent workers face many challenges, including:


  • Financial pressures: 32% of parents in a worker survey in China say they can’t afford basic necessities for their family

  • Challenging to return to work: 20% of women in a study by The Centre in 10 factories in Vietnam did not return to work after pregnancy

  • Feeling inadequate as parents: 95% of parents* who live separately from their children expressed feeling guilty about their inadequate parenting functions



HOW DOES WECARE WORK?


  • WeCare starts with an on-site needs assessment that evaluates current policies and systems, worker demographics, and identifies needs

  • Based on the results of the assessment, we help the supplier to choose and select the most appropriate and feasible activities from a range of WeCare services 

  • Once activities are defined, we work with the supplier to implement them

  • A communications package including short videos and worker stories are included in the programme

  • An impact evaluation and a workshop to agree on a long-term sustainable plan to continue with the good practices is delivered at the end of the programme



WHICH SERVICES ARE INCLUDED IN THE WECARE PACKAGE?

 

WeCare a flexible package that allows factories to choose from a menu of activities based on the results of an initial needs assessments. This programme therefore offers flexibility and creates ownership for suppliers.  

 

WeCare activities include (but are not limited to): 

Please contact us for more details on each of the above activities.

 


BENEFITS OF WECARE


For Businesses:


  • Achieve ESG and human rights due diligence goals for worker wellbeing, gender and child rights

  • Reduce compliance risks including child labour

  • Enhance supply chain resilience through improved worker wellbeing and management processes

  • Strengthen buyer-supplier engagement with site visits and activities

  • Go beyond compliance to show your company's commitment to workers and their families


For Factories:


  • Increased retention, reduced hiring costs

  • Improved workplace satisfaction and management relationships

  • Increased worker efficiency

  • Strengthened buyer-supplier engagement and recognition as a family-friendly operation

  • Short-term investment, long-term impact



IMPACT OF WECARE ON BUSINESS


The following is aggregated data from 62 factories that implemented family-friendly workplace initiatives including Migrant Parent Training, PhotoVoice, SmartWatch and Family Day.


Explore Our Work (FFW ‘WeCare’ Package)

WeCare Expands in Bangladesh as More Suppliers Embrace Family-Friendly Practices
10/09/2025 | Our Impact
WeCare Expands in Bangladesh as More Suppliers Embrace Family-Friendly Practices
Read More
/impact/wecare-expands-in-bangladesh-as-more-suppliers-embrace-family-friendly-practices
Another Four Factories in China Launching Child-Friendly Spaces this Summer
26/06/2025 | Our Impact
Another Four Factories in China Launching Child-Friendly Spaces this Summer
Read More
/impact/four-factories-in-china-launch-child-friendly-spaces-this-summer
How and Why Otto Group is Supporting Parent Workers in its China and Turkey Supply Chain
17/05/2021 | Our Impact
How and Why Otto Group is Supporting Parent Workers in its China and Turkey Supply Chain
Read More
/impact/how-and-why-otto-group-is-supporting-parent-workers-in-its-china-and-turkey-supply-chain
2020 Child Friendly Spaces Tracker - Weekly Highlights from China's Family-Friendly Factories
01/09/2020 | Our Impact
2020 Child Friendly Spaces Tracker - Weekly Highlights from China's Family-Friendly Factories
Read More
/impact/2020-child-friendly-spaces-tracker-weekly-highlights-from-chinas-family-friendly-factories
WeCare Migrant Parent Support Programme for Clas Ohlson in China
01/07/2020 | Our Impact
WeCare Migrant Parent Support Programme for Clas Ohlson in China
Read More
/impact/wecare-migrant-parent-support-programme-for-clas-ohlson-in-china
Jens Aas, Senior Manager, Worker & Community Development and Supply Chain Sustainability, VF Corporation (2025)
20/10/2025 | Testimonial
Jens Aas, Senior Manager, Worker & Community Development and Supply Chain Sustainability, VF Corporation (2025)
<p>Across our supply chain, one insight has stood out no matter where we are in the world — parents go to work each day primarily for the betterment of their children’s lives. Initiatives like WeCare do exactly that, giving working parents the tools and support they need to better care for their children while succeeding at work — and in turn, helping factories build stronger, more resilient workforces.</p>
Read More
/testimonials/jens-aas-senior-manager-worker-community-development-and-supply-chain-sustainability-vf-corporation-2025
Manager of a factory in Hanoi, Vietnam that implemented the WeCare Programme (2025)
06/10/2025 | Testimonial
Manager of a factory in Hanoi, Vietnam that implemented the WeCare Programme (2025)
<p>Since participating in the WeCare programme, we have observed a significant improvement in the retention rate of workers who have been with the company for one year or more. These workers tend to stay longer because, in addition to salary and a positive working environment, we now offer wellbeing programmes that support their overall health</p>
Read More
/testimonials/manager-of-a-factory-in-hanoi-vietnam-that-implemented-the-wecare-programme-2025
Lena Peleikis, Head of Human Rights and Responsible Supply Chain, Otto Group Holding (2025)
06/10/2025 | Testimonial
Lena Peleikis, Head of Human Rights and Responsible Supply Chain, Otto Group Holding (2025)
<p>The further expansion of WeCare in Bangladesh, alongside the support for factories in Turkiye and China, is an important step in promoting family-friendly practices and positively impacting the lives of workers and their families. We see this not only as a social responsibility but also as an investment in a stronger, more engaged, and resilient workforce. The positive feedback from participating workers and the measurable progress confirm our commitment to this pioneering initiative.</p>
Read More
/testimonials/lena-peleikis-head-of-human-rights-and-responsible-supply-chain-otto-group-holding-2025

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